At Packaging Russia, we believe that packaging quality and performance are not the only factors that need to be considered when designing a packaging solution. Today’s demands from customers and retailers must not be underestimated. We need to take into account the interests of both parties – from attractive and informative print to user-friendliness in carrying, storing and opening, as well as recyclability.
In 2013, Packaging Russia’s internal DesignStudio opened and we began holding workshops. In contrast to our earlier brainstorming sessions, the Product Development department now works closely with the staff from Marketing. Such cooperation helps us to build a solid base for the solutions we create by gathering information from our sales personnel, meeting customers, and studying customer markets and packaging trends.