Listening closely to customers resulted in new converting line in Balabanovo Back in 2010, the corrugated market in Russia was under pressure due an insufficient raw material supply, and the converting capacity was almost fully utilised. This was a major concern to our business and, of course, to our customers in the electronics industry, who wanted to ensure they received their corrugated boxes on time, and in the quality and quantity they needed to support their own business, which was booming at this time. Our customers were looking for a closer relationship. This was a wake-up call for management at Stora Enso Packaging Russia to seriously consider extending the company's capacity by investing in a new, modern converting line. The aim was to remain the most reliable supplier for customers in the electronics industry. The investment gained approval in a very short period of time since management realised it was important for the company's customers, as well as for Stora Enso Packaging itself.