The ice cream snack box of Aloha, from Italy, differs from others through its look and feel. The box won the Food packaging category in the 2014 Pro Carton/ECMA Awards for outstanding carton packaging.
Initially Aloha wanted a wicker basket and was of the opinion that a cartonboard solution could not be used. However, wicker baskets are expensive and the carton manufacturer was able to convince the customer otherwise. The objective remained the same – a packaging which perfectly represents the product and remains useful to the end: when the product is on the table and being consumed.
The box is made from Stora Enso’s CKB board. The shape and decoration on both sides of the carton convey a feeling of an exclusive and natural product, said the Pro Carton/ECMA Awards jury. The decorative edges have been made by laser cutting.
The board material and skillful techniques have resulted in a more ecologically sustainable and less expensive packaging concept than previously. The package manufacturer is Pringraf Cartotecnica and Stora Enso’s local board merchant in Central and Southern Italia is Cartularia.
Source and image: Pro Carton