People tend to buy those commodity brands that offer them the quality they feel they deserve. Now think about a folding carton – it’s perfectly suited to create the matching brand experience. Van Genechten Packaging says it has a name: premiumisation. And that’s what they did for the German beer brand Bitburger.
"When we set out to relaunch our design, we aimed at increasing brand value and strengthening differentiation. We wanted to sharpen awareness and to put emphasis on genuine premium quality. Van Genechten Packaging delivered," says Matthias Christoffel, Director Brand Management at Bitburger Braugruppe.
The new premium six-pack is made of Stora Enso CKB Carrier board, which provides the ideal technical properties for the application. The cool and fresh brand appearance is created by outstanding finishing treatments such as metallized PET film, matt and gloss varnish and embossing. “CKB was chosen due to good technical values, such as wet tear resistance and lower grammage with excellent technical values compared with other kraft boards. The unique presentation on shelf is result of Bitburger, the design agency and us working closely together from the very beginning,” says Christoph Büch, Sales Manager at VG Nicolaus Cologne.
Welcome to the stands of Van Genechten Packaging (Hall 7 - 319) and Stora Enso (Hall 9 - 621) at FachPack, 29 September to 1 October 2015 to learn more!