Stora Enso Consumer Board and Packaging Solutions

Redesigning the future with renewable packaging

A new year brings new resolutions

The new year is upon us and the last holiday party for this season has passed. It is also the time of year when we set goals and make resolutions. As in other industries, the packaging industry have a lot of consumer demands to meet, and what’s better time to start than now?

As you know by now, we did a big consumer study which gave us insights on what consumers believe and want regarding packaging in the future. The study was made in three countries, the United Kingdom, Germany and China. In all the three countries, the consumers clearly are interested in helping the environment, for example by choosing packaging that can be reused or recycled. In the United Kingdom, the consumers are looking for the functionality of the packaging to be increased and they are also expecting to see all packaging become more functional, especially re-sealable. They are hoping to see paper mimicking plastic and becoming foldable and moulded. We are on the way…In Germany, consumers want the whole packaging concept to be simplified. This for example by using more recyclable, biodegradable material and going shopping in stores where you have to bring your own packaging or only get paper bags/cornets. They would also value functional, re-sealable packaging. At the same time, they want to see less of thin plastic, aluminium cans and double- or triple packaging.In China, consumers think that eco-friendly packaging will be the trend in the next five years.

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