Stora Enso Consumer Board and Packaging Solutions

Redesigning the future with renewable packaging

10/27/2014

50th anniversary of Ensocoat celebrated at Stora Enso’s Luxe Pack stand

Ensocoat is Stora Enso’s flagship brand for luxury packaging and graphical products. Its 50th anniversary is celebrated at Stora Enso’s stand at Luxe Pack Monaco 2014, on 27–29 October.

​“Growing in the beauty care and luxury packaging segment is a strategic goal for Stora Enso, and we are developing our products to fit that purpose. Ensocoat is our flagship brand and it has been established in the markets as a board grade that has been consistently adapted to new challenges,” says Hervé Vue, Sales Director, Stora Enso France.

In recent years, the development of Ensocoat has focused on whiteness, brightness, bluer shade, improved UV resistance and better surface smoothness. As a result, an increasing number of luxury brands are now selecting Ensocoat for their packaging. In the graphical business, the position of Ensocoat has been strengthened this year by the EU Ecolabel certificate. Ensocoat was the first SBS (solid bleached sulphate) board in the world to receive it.

New packaging solutions and wide range of boards
Stora Enso is also showcasing the award-winning entries of the 2014 Recreate Packaging design competition, focusing on travel packaging, as well as the company’s entire range of premium boards for packaging cosmetics, fragrances, personal care products, champagne, wine and spirits.

“Our wide product portfolio enables individual solutions and optimising packaging. For example in wine and spirits, Ensocoat is commonly combined with our other board grades, such as Tambrite, CKB and Triplex Gris. Our Performa Alto and Performa White boards provide additional possibilities for optimization. Stora Enso is also a specialist in barrier coating and can provide innovative solutions based on renewable raw materials, including for primary packaging of cosmetics and beauty care products,” Hervé Vue says. 

Read more about the history of Ensocoat