Stora Enso Consumer Board and Packaging Solutions

Redesigning the future with renewable packaging


Recreate Packaging 2014 winners revealed

The beauty care travel packaging concept “Have a Nice Trip” by German designer Arthur Schmidt won first prize when Stora Enso today announced the winners of the Recreate Packaging 2014 design contest.

​“The winning design was the most traveller-friendly solution among all 118 contest entries. The moisture-proof primary dose packs of shampoo, shower gel and body lotion are covered by a protective sleeve that offers generous printing space for branding and communication”, according to the jury.

Recreate Packaging was organised for the second time by Stora Enso and the International Design Business Management (IDBM) Program of Aalto University to challenge conventional thinking and the use of materials in packaging.

“A key motivator of the competition was the recognition that current packaging practices and solutions are not always innovative and do not use the full potential of new materials and design,” said the head of the jury, Prof. Mikko Koria of the International Design Business Management (IDBM) Program at Aalto University School of Business.

​The international expert jury consists of seven representatives from beauty care, transport, packaging and design business and they evaluated the contest entries based on their functionality, market potential, innovative material use and suitability to production, retail and logistics.

As a further motivation for the winning entry, the jury said:
“The package is simple and easy to use, logistically efficient and protects the contents well. The concept could be easily incorporated in a beauty care product family as a supplementary travel version. It is surprising that we have not seen such a solution in the market before.”

Lasse Johansson, VP Commercial, Stora Enso Consumer Board, finds the design contest inspirational.

“The designs from Recreate Packaging serve as our inspiration and are attracting interest from our end-user customers across all segments. They are a platform for discussions on completely new packages and I look forward to seeing some of these designs being further developed and finding their way to retailers’ shelves shortly”, he says.

See all entries and more info on the competition under Design and Innovation, Design Challenge