Stora Enso Consumer Board and Packaging Solutions

Redesigning the future with renewable packaging

03/12/2015

Stora Enso Russia awarded at ProdExtraPack 2015

At ProdExpo-2015 fair arranged in Moscow in February 9th, Stora Enso Russia’s packaging solutions were awarded as winners in distribution packaging category in ProdExtraPack competition. The awarded solutions were a multipack for Khamovniki beer and a package for automotive headlamp for Valeo Service.

​75 solutions from various regions of Russia and Republic of Belarus participated in the competition. Alexey Ponomarev, deputy Sales and Marketing Director from Stora Enso Russia received the diplomas and the trophy on behalf of the company.

Multipack for Khamovniki beer
Promotion package for beer was developed for ZAO Moscow Brewing Company. Bright colorful offset printing with additional selective lacquering attracts attention and stands out on the shelf. E-flute makes the package stronger protecting glass bottles. Original structure with glued grid connected to the bottom simplifies packaging process and reduces multipack assembly time.

Special cover design makes it possible to palletize promotion boxes on wooden pallets and the package is also convenient for consumers to carry. The innovative multipack design idea was developed by our design team and it was first used for Russian Standard vodka and then for Khamovniki beer. Interesting box structure solution and challenging multipack production method which emphasized workmanship of offset factory specialists, were specially noted by the judges of the competition.

Khamoniki beer_620.jpg 

 Automotive headlamp package
Valeo Service Company wanted to replace plastic padding in their headlamp packages for environmental reasons. A corrugated insert structure was developed to protect the fragile product.

The winning design was developed at our Arzamas mill where also the first production lots were produced. Years of experience, understanding of customer’s needs and corrugated material features were appreciated by the customer. In addition to this solution, similar solutions are further created for the same customer. The judges of the competition also paid attention, not only to package design, but on reasoning, effectiveness, usability and sustainability of the solution.

Great personnel and team work is needed for winning
Many people in the organization have participated into development work of these winning solutions. Designers, graphical designers, production personnel and those taking care of customer interactions are all needed in order to succeed. We can be proud of our achievements and now we have been awarded also by external experts.